Two aspects of the jewelry world that I'm super excited about these days is the explosion in popularity of 24-karat gold jewelry and lab-created diamonds (more about this in a later article!)

But if you're like most people, one of the first things you think about when considering 24-karat gold jewelry is "How much will it cost?

This is a valid question, as gold is a precious metal and 24-karat gold is the purest form of gold. However, there are other factors to consider before making a purchase.

In this article, I'll take a look at pure gold and karat gold, the pros and cons of buying 24-karat gold jewelry and provide a few pieces for you to see pricing.

Let's start with the most frequently asked questions.

24-Karat Gold FAQs:

1. What is 24-karat gold jewelry?

2. How pure is 24-karat gold jewelry compared to other types of gold jewelry on the market today?

3. Is 24-karat gold worth the investment, or are there better options available for those looking to purchase gold jewelry?

4. What are some of the pros and cons of buying 24-karat gold jewelry?

5. If I'm considering purchasing 24-karat gold jewelry, where can I find it and how much should I expect to pay for it?

What is 24-karat gold jewelry?

24-karat gold jewelry is a luxurious and timeless accessory that’s been popular for centuries. This type of jewelry consists of large or small pieces made from pure gold that has not been alloyed (mixed) with other metals.

Its color ranges from light yellow-gold to a slightly orange shade - depending on the surface finish used (e.g., brushed, oxidized, etc.).

Other metals like copper can also be added to 24-karat gold to increase its hardness and durability without detracting from its overall richness and beauty but lowering the amount of pure gold in the piece.

How pure is 24-karat gold jewelry?

If you're looking to get the purest possible gold jewelry, then 24-karat gold is the way to go. 24-karat gold contains 99.9% pure gold and is marked as 999 on a gold hallmark.

No other metals are mixed in, which makes it one of the most beautiful types of gold jewelry out there; its gleaming shine and its yellow color is instantly recognizable and stunning.

24-karat gold is also quite soft, making it more prone to scratches and dents than lower-karat gold. As such, it is best not to wear your 24-karat pieces when exercising, playing sports or doing heavy household chores.

While 14k or 18k can be a better option for those who need their jewelry to stand up to tougher wear and tear, for special occasions or important pieces of jewelry like wedding rings or necklaces, 24-karat gold is often considered the most desired type due to the purity level.

Gold Alloys

24 karat

  • is pure gold and described as 1000/1000, parts stamped 999. This is the purest form of gold and is quite soft. It is used to make beautiful gold coins (mixed with other elements for strength) gold bars and as we see here beautiful jewelry.
  • In countries such as India, 24 and 22-karat gold is used in the finest jewelry pieces; enough gold must be used so that they do not bend and offer adequate durability. The more gold content the higher the prices.
24 Karat Gold Bars

22 karat

  • which is roughly 92% pure gold 920/1000. Stamped 22k or 920. 80 parts copper, silver, zinc, or nickel.

18 karat

  • which means 750/1000 or 75% gold and the 250 remaining parts can be copper, silver, nickel, zinc or a mixture of these. Stamped: 18k or 750.

14 karat

  • is roughly 58.5% gold or 585/1000. 415 parts copper, silver, nickel, or zinc. Stamped: 14k or 585

10 karat

is 41.7% or 417/1000 parts gold 10 parts gold and 583 along with nickel, zinc, and copper. Stamped: 10k or 417

Is 24-karat gold a good "investment"?

If you’re buying gold jewelry, 24-karat gold may be very tempting. After all, it is pure gold and doesn't contain any other metals, but you must also think about your lifestyle and how practical it may be for you.

But while it can certainly make a statement with its show-stopping shine, it may or may not be the best value for your money – especially if you are intending to wear the jewelry all the time.

What does "investment mean?"

When we wonder if something is a good "investment" it means we are expecting a profit should we want to sell it.

If you are investing in real estate, that's generally thought of as a sound investment, but cars or jewelry not so much (unless you are dealing with custom or vintage autos, extremely large, or fancy color diamonds; where the market cannot meant the demand.)

                                    Bugatti-2 Million Dollar Car

If you want to "invest" in gold, buy bullion. Bullion is a term is used to describe very high purity. Bullion (gold bars) and coins are stamped 999.9 and 24k on jewelry.

You should only buy jewelry because you love it, not because you intend to make a profit if you sell it; wear and enjoy your jewelry and pass it on to loved ones!

Ultimately choosing 24k will depend on your specific needs in terms of aesthetics, durability, and price – again, buy what you love, no matter what metal the piece is crafted from as long as you love it.

What are some of the pros and cons of buying 24-karat gold jewelry?


You may be drawn to the higher karat for its rich appearance and exceptional beauty. Many pieces are handcrafted and you will see the superior craftsmanship of the designs.

In the U.S., 22k and 24k are not exactly mainstream, so you will have to do your research to find a good assortment, but because of its rising popularity in the U.S. you will begin to see 24k more and more. We have given you a few links below.

It will hold its value better over time than lower karats because of the higher gold content, but as I said earlier, don't expect to make money on it unless the price of gold goes through the roof and the piece you want to sell is in perfect condition.

24 karat gold does not tarnish.

Potential Cons

On the downside, 24-karat gold is incredibly soft and malleable; it's easy for scratches or dents to form on this type of jewelry if not worn with care. Some people prefer the patina that forms over time that creates a softer surface appearance.

                                      Gold Bullion Exhibiting Patina

Pure gold is more expensive than other types of gold, so if you're looking for a more affordable option, you may want to consider lower-karat options.

If pieces are too thin, e.g. 24K bangle bracelets, they can bend out of shape.

Where Can I buy 24k gold?

Buying jewelry can be a daunting experience, especially if you're deciding between 10-karat, 14-karat, 18k, 22k, and 24-karat gold.

As for where to purchase it, look for a reputable jeweler who specializes in fine gold jewelry. Asian and East Indian jewelers are great places to shop as 22k and 24k gold is common in India and other countries in the far east.

The cost of 24-karat gold jewelry can vary greatly depending on its design and finishing work involved; in some instances prices are based on the daily spot price of gold and calculated by weight in grams.

Ultimately, if you are willing to spend your hard-earned money on high-quality gold, just ensure the pieces you purchase are stamped 999 or 24k and come with an appraisal or receipt that will satisfy your insurance company, if you insure your jewelry.

For more information on precious metals used in the jewelry manufacturing process, read our article: Precious Metals In Jewelry

With this information in hand, you can confidently make a purchasing decision and pick out something stunning for yourself!


We will start the pricing discussion with pieces we found on!

24K Gold Price-by-Weight 3.74g Gold Floral Ring

This ring is 24K ring with adjustable band. Sold by weight, it weighs 3.74 grams. Click below for further details.


24K Gold Price-by-Weight Gold Stud Earrings

These pretty little ear studs are pure gold. Sold by weight, they weigh 1.49 grams. Click below to check the very surprising price and additional images.


Ross-Simons Italian 24kt Yellow Gold Fleur-De-Lis 2-Gram Ingot Pendant Necklace

This 2 gram ingot is super popular. It is framed in 14k gold on a 14k inch chain. Click below to learn more.


Another place to purchase 24 karat jewelry at great prices, starting at less than $200, is Etsy! Click here to see your options.

Etsy 24 Karat Gold Ring offer 24k chain bracelets and necklaces.

Bloomingdales has a beautiful collection of handcrafted 24 karat pieces. The piece below is reasonably priced at $3950. The pendant features a gorgeous opal. Click here for the details and to see the full collection.

Another 24K Option-Vermeil?

Since the Victorian era, vermeil jewelry has been popular. So what exactly is it? It is sterling silver (925) pieces plated with 24k gold. The quality is high and the gold coating won't wear off, chip or flake easily. The biggest advantage is the much lower price points. Click here to view these earrings on Etsy.

                                         24 Karat Gold Vermeil

Care of 24 Karat Jewelry

To maintain the beauty of your 24 Karat gold jewelry use a gentle liquid jewelry cleaner, or mild liquid soap and a super soft toothbrush to clean around gemstone settings. For additional information read our article: How To Clean Jewelry

In Conclusion

Gold jewelry has been appreciated for centuries, with different societies and cultures adorning themselves to express their wealth with 24 karat gold.

                            King Tut's Tomb-Millions of Dollars In Gold
King Tut's Tomb-Contained $2 Million In Gold

In more recent years, gold jewelry has regained its popularity, everyone is wearing multiple neck chains, bracelets, rings, and earrings. We are finally seeing 24k gold jewelry in North America and more and more customers are falling in love with it!

Whether or not 24-karat gold is worth the higher price to you depends solely on your preferences and what you are comfortable spending.  

Consider both the pros and cons associated with buying 24-karat gold jewelry and no matter what you select, enjoy wearing it!

Whether you’re searching for an eye-catching statement piece or something subtle yet elegant, 24-karat gold jewelry provides a unique look that elevates any wardrobe!

Thank you for taking the time to read this article and happy shopping!

Francesca de Granville, G.G. (GIA), F.G.A.

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